, º! - KOTRA, ߱ Ȳ ߰ - - ܽľⱳ, Ƶ, ̿뼭 ٺȭ, 2~3 ÷ Ȯ ʿ - - ǥ , η°, پ , ڹ Ʈʼ üũ ʼ - 츮 ֱ Ʈ ȭ ̰ ִ ߱ 忡 ؾ ƴ. KOTRA( ȫ) 3 ߱ Ȳ ߰ϰ, ܽľ , Ƶ Կ, ̿뼭 ȭ, 2~3 ÷ ȭ, ǥ, üũƮ ֹߴ. 2015 ߱ 100 * 1.5%, 3.2% ϴ ߱ Ŀ ִ. * ߱ 濵ȸ(CCFA) 2015 ߱ 濵(2015国连锁经营Ҵ鉴) 16 9 ߱ ο ϵ 3,162, ¡, , ռ 3 ٽ ü 43% ϰ ִ. δ Ҹž(37%), ܽľ(31%) ̷ ִ. 2015 ߱ 濵ȸ 5 Ŀ Ʈ, ߽ нƮǪ, Ƶ ⱳ, , ڳȣ žҴ. 70 500 귣尡 ߱ ִ ߱ ¡ ȸ(16.7.9~11) Ŀ Ʈ ι 42 ߰, ̾ ι 38簡 ߴ. δ ȭ 1 ø ȭ ǰ ִ 2~3 ÷ Ȯϰ ִ Ÿ. 츮 ߱ ܽľ , ¡, ̷ ִ. ǰο 2015 10 ߱ 츮 ܽľ 1,814 20.5% Ͽ, , ¡, Īٿ ϰ ִ ƴ. Ե, ĸɶ, Ұ Ϻ ܽľü ٷ, 2 ÷ ϱ ̴. 츮 ߱ ȭ ο ؾ Ѵ. нƮǪ, Ŀ 츮 1 Ӹ ƴ϶ 2~3 ÷ Ȯؾ Ѵ. غ ǽõ ڳ å ɼ ū Ƶ ⱳ, Ƶ Կ ƻ ̿, ݷ ο ʿ䰡 ִ. ߱ ȭ ұ ҵ Ȯ뿡 ǻȰ þ ̱ ̴. , KOTRA ߱ ؾ 5 üũƮ ߴ. ǥ ʼ ڹ Ʈ ý ȣ м ǰ ֱ ִ O2O(Online to Offline) پ Ȱ װ̴. 庴 KOTRA ߱ ߱ ũ ϱ ؼ , ȯ, ҹ, Ӹ ƴ϶ ȣ ľ, м Ÿ缺 縦 ʿ䰡 ִ ϰ, KOTRA Ȯ 2~3 ȸ Ŀ ִ ߱ 忡 츮 ֵ ٹ Ƴ ʰڴ . ̹ KOTRA ؿܽ崺(www.news.kotra.or.kr) Ǹ, åڷε ߰ ̴. * ÷: 1. ߱ Ȳ(ǥ) Ȯ (ǥ) 2. ߱ Ȳ (÷). .
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